Sociocultural exchanges

5. Sociocultural exchanges
Describe cultural traits in terms of language, customs, beliefs, dress, images, music, food and technology. Examine the diffusion of cultural traits resulting from the international movement of workers, tourists and commodities.
8 hours
Describe the role of TNCs and the media in spreading consumer culture. Select two different branded commodities and examine the spatial and temporal pattern of adoption on a global scale.
Examine the role of diasporas in preserving culture in one country and the adoption of minority traits by host societies.
Examine the impact of cultural diffusion on one indigenous and remote society through the influence of international interactions.
Examine the ways in which international interactions may result in the homogenization and dilution of culture. Define and exemplify the concept of cultural imperialism.